The Originals A Cappella Brand Identity

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As of December 2023, I am President of The Originals, an A Cappella singing student organization at Carnegie Mellon University. As part of our continued revival following the struggles of operating a singing group during COVID-19, we wanted to rebrand ourselves to become a more lively, colorful version of ourselves. And given my experience in design, the group trusted me to imagine what that should look like. What I came up with can be seen below! Once I have photos of our merchandise and performance attire having come to life, I will add them to this listing!

View this project from the bottom of the page scrolling up to view my work as I completed it in chronological order!

The finalized color scheme I developed for our group, making it more vibrant and lively.

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All of the color schemes I considered for our group.

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A mockup of our group merchandise, sourced sustainably from the USA-based organic garment blank company "Original Favorites!"

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A vectorized representation of our performance merchandise.

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Some sketchbook ideation of performance attire for the group.

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Some photos from the photoshoot I directed for The Originals in October 2023.

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