Treevas Brand Identity

After my first semester at CMU's School of Design, I was eager to take what I had learned from my first few months and apply it to my personal work. I enjoyed having the space to myself as people were leaving for the holidays, so I chose to spend a few extra nights in the studio (with 6 whiteboards all to myself, at last!) to work out some elaborate plans for my winter break. Thanks to those few nights, I determined for myself what I should be prioritizing and how best to feature my work online (this website), my social media presence was professionalized, and I workshopped the new logo for my brand, Treevas!

View this project from the bottom of the page scrolling up to view my process chronologically!