1 — Treevas "Sustainable" Clothing
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etween 2019 and 2022, I released three small clothing lines under my brand/company "Treevas," experimenting with many creative mediums including fashion, graphic design, web design, and photography. My understanding and passion for sustainable design grew over these years and I believe this is evidenced across each line. I credit this project for my discovery of the design industry, and it continues to well-reflect my design ethos.
Contribution: All my work but all typography was licensed
and red shirt graphic was hired out, see below.
Timeline: 12 Weeks
Date Completed: August 2022
Association: Personal Project under Treevas LLC
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"Eunice N. Foote Printed Ringer Tee," telling a visual story of the woman who discovered the effects of global warming and was never properly appreciated for it.
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"Nature's Regalia Embroidered Thick Crewneck," depicting a vibrant and powerful root system emerging, curved at the bottom to suggest the curvature of the Earth.
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"Embroidered Tracker Jacket and Pants," a modern, slightly humorous take on the classic workout pairing featuring the line's catchphrase, "Nature's Regalia."
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"Treevas Embroidered Tote Bag," a rather minimalist design featuring my company name in four different nature-inspired typefaces I licensed from James Coffman.
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"Slaystainable Embroidered Tee," a humorous play on words between the slang term "Slay" and "sustainable." This one got a lot of friendly laughs from customers.
NOTE: Central graphic was hired out. From my "Junction Terminus" line, this tee references the year when global warming is predicted to reach 1.5°C.
2 — Ravinia Festival Poster Contest
D
uring my 2023 fall semester at Carnegie Mellon, the Ravinia Festival in Highland Park, IL (north of Chicago) opened a competition for artists to create "a creative, colorful poster design to promote the festival's 2024 summer season." Including a cash prize, the poster would be "sold in the Ravinia Festival Shop, as well as distributed among hundreds of Chicagoland stores and public spaces as a distinctive signature of the Ravinia season."
Contribution: All my work besides mood board
content and human figures at bottom in final.
Timeline: 4 Weeks
Material: Digital
Date Completed: Fall 2023
Association: Ravinia Festival Poster Competition
My composition plays off of Ravinia Festival's integration with nature, being a lawn-style venue. The human figures are seen in a queue as they are delivered into a wonderous natural space celebrating music, love, and connection.
1 — Crafting perspective
2 — Experimental border (rejected)
3 — Logo and tree form (too "electronic")
4 — Contrast and border added
5 — Branch form options
6 — "Leaf-note" form options
7 — Hand-drawn "slice-of-life" graphics
8 — Adding final embellishments
3 — AwRoa Logo Design
D
uring the summer after my freshman year at CMU, I contracted a freelance gig to design a branding kit for a female entrepreneurship bootcamp based in East Germany. The client provided their name and brand descriptors "awesome", "roar", "aurora (dawn of a new day)," "female lioness," and "female empowerment," a colorway, and a description of their business goals.
Contribution: All My Work
Timeline: 6 Weeks
Material: Digital
Date Completed: Early Summer 2023
Association: Contracted Freelance Gig
My logo combines the colorful, vibrant tones the client suggested, uses symbolism of the aurora borealis atop a mountainous silhouette while simultaneously reading "AwRoa," separates the "Aw" of "awesome" and "Roa" of "roar," and achieves a striking, recognizable image.
As quoted, the client said "your exploration is strong. It is playful and vibrant. It is reminiscent of the Flower Power style brought to today's sensibilities."
1 — Experimenting with letterform
2 — Refining geometry for clarity
3 — Variations presented to client
4 — Photography
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hotography has to be one of my absolute favorite pastimes. Sometimes I'll be hired for a photoshoot, but mostly I do travel photography, photography for projects, and go for walks with my camera. I use a Canon 77D and recently purchased a vintage Mamiya C330 large-format film camera that I've been enjoying.
Highlight Product Photos
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Highlight Artistic Photos
5 — Climate Action Museum Internship
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fter my freshman year at CMU, I had the opportunity to work directly under Doug Farr, owner of Farr Associates and author of the well-known urban design book "Sustainable Urbanism." I volunteered time to help the museum get on its feet for the grand opening on June 21st 2023, and continued working for the rest of the summer. Splitting time between the Farr Associates office and Climate Action Museum space, I designed a variety of visual resources for the museum and assisted in constructing the museum space.
Contribution: Mix of my work, collaborative work, and provided guidelines. See details below under each image.
Timeline: 3 Months
Material: Digital
Date Completed: August 2023
Association: Climate Action Museum
Photos from the museum's grand opening at 300 S Riverside Plaza on June 21st, 2023.
My Work — Composition and Graphics
Provided — Design System
Collaborative — Content and Copy
I created this graphic to represent how our consumer markets should shift to a circular economy model instead of a linear economy model, exemplified through the "linear perspective" and "circular perspective." The idea is that you should "expand your vision" to educate yourself on the differences between these two systems. This graphic was then inserted into the larger graphic seen below.
My Work — Composition and Graphics (minus photos/icons)
Provided — Design System
Collaborative — Content, and Copy
The largest portion of me and the other interns' time was spent drafting up a graphic to explore the unsustainability of our consumer markets in the United States of America. I loved working on this because it is exactly what I am passionate about!
My Work — Composition and Layout
Provided — Design System, Content, and Copy
"Mockup an interactive visual activity involving downtown Chicago buildings' insulation abilities and infrared photos."
My Work — Composition and Layout
Provided — Design System, Content, and Copy
"Mockup an easily-digestible analysis of the sustainability features of eco-architecture projects near Chicago."
My Work — Composition and Layout
Provided — Design System, Content, and Copy
A variety of other graphics I created for the museum, one of which you can see plastered on the donation box located in the museum in the bottom right corner.