Boy Walk Earth Brand Identity

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An in-progress project to eventually sell sustainable products! I have so far designed the brand identity, which can be seen below. Likely to develop into another clothing brand, BOY WALK EARTH is to become a truly sustainable business, representing my values concretely and absolutely.

The meaning behind "boy walk earth" is best described by "imagining the blissful innocence of an adventurous, earth-loving boy "walking the earth." This boy has no set path, yet he wanders about his day, seeking to inspire his appreciation of this earth he calls home. While our brand's creator, Lucas, isn't nearly this fairy-tale-like character, he sees himself as this "boy," yet he invites you to take inspiration and imagine what earthly path you may take." And the brand identity I designed seen below reflects this image!

A variety of adaptations of my logo to fit different dimensions and use cases.

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Applying my my color schemes developed below to my logo concept.

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After choosing a bright green and bright pink tone for my color scheme, I analyzed every possible color match and picked where they would be most applicable on websites, social media, etc. Based on my research, the color pink psychologically registers as "love" and green registers as "nature," therefore a hidden message of "love the earth" is achieved!

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Progressing from left to right, I chose different typefaces to achieve an adventurous, natural aesthetic.

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A concept for my social media, continuing the theme of postal stamps as borders of each post to create a stitched-together appearance.

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